Room 8, a short film co-produced by creative content agency Gravity Road, has a won a BAFTA, it was announced last night (16 February).The film, which was created as part of the Bombay Sapphire Imagination Series competition, won the British Short Film category. Executively produced by Mark Boyd and Mark Eaves at Gravity Road, Room 8 was one of five films created as part of the competition, which saw the agency bring life to the brand’s “positioning of imagination”. In partnership with Oscar winning writer Geoffrey Fletcher, consumers were encouraged to imagine their own film based on a short script stripped of any stage direction – five of which were then chosen and produced. All the winners, including Room 8, were screened at New York’s Tribeca Film Festival in 2013.Mark Boyd, co-founder of Gravity Road, commented on the win: “We are bursting with pride after Room 8 has won a BAFTA. This is a big moment. We often say the competition isn’t other brands, but other content. “It’s great to see some branded work breaking though to win a major accolade. All too often, branded content is an excuse for something that wouldn’t have happened otherwise. This BAFTA win says otherwise.”Room 8 was directed and written by James W. Griffiths, produced by Sophie Venner and stars Tom Cullen (Downton Abbey).