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Cheil promotes UK-based Chris Chalk and Simon Hathaway to global roles

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By Jessica Davies, News Editor

February 17, 2014 | 2 min read

Cheil has promoted Chris Chalk and Simon Hathaway to the roles of global chief strategy officer and global head of retail experience (RX) respectively.

Chalk (pictured left), who joined Cheil from WPP last spring in the role of president and chief strategy officer for Europe, will now be responsible for leading a global team of strategists aiming to help clients “build agility” into their brands and communications.

His remit will also include strengthening the network’s planning capabilities by developing the tools and processes needed to help drive the agency’s internal mantra of creating ‘Ideas That Move’.

Meanwhile Hathaway (pictured right), who has been promoted from his role as president, shopper marketing and retail operations, will head up the agency’s new retail arm – formed from the global restructuring of its retail offer which has seen the merge of its retail shopper and digital retail capabilities. The global retail business now has a total 900 staff.

Both Chalk and Hathaway will report to Cheil’s global chief operating officer Michael Kim (pictured middle), who is based in Seoul, while they will continue working from the UK office.

Kim said: “We’ve invested a significant amount of time and effort into creating a future facing offering for clients across all disciplines. The creation of our RX capability is testament to that approach and is an integral part of our ongoing growth strategy.

"Simon has played a key role in advancing our retail offering thus far, and I couldn’t think of a better person to lead the RX division forward. And there is no doubt that Chris’s thought leadership and contribution has transformed the relationships with our key clients. With this new leadership, we will create ideas that move searching, shopping and sharing behaviour and ultimately deliver agile futures for our clients.”

Cheil counts Samsung and Coca Cola – an account win it picked up last November – among its clients.

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