Infographic: The importance of social media in e-commerce

According to a new infographic from MobStac, four in 10 social media users have purchased an item in-store or online after sharing it on Twitter, Facebook or Pinterest.

While the stats below won't provide many shocks to advocates of social media in the retail space, the infographic does serve as a handy reminder of the importance of social media in e-commerce.

Not least because US consumers are expected to spend $327bn online in 2016. Now's the time to get your social set up in order.

Rise of Social Media in Ecommerce- Infographic

MobStac – Mobile Websites and Mobile Apps for Business

Staff Writer

The Drum is all about modern marketing and media. In addition this website and The Drum magazine, the company is also responsible for the Recommended Agency Register - which aims to match the right agencies with the rights clients - and MiNetwork, an organisation which aims to make independently minded agencies more successful.

All by Staff