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Ad of the Day: Freeview - Cat and Budgie

Freeview has been teasing us all week with its #catandbudgie ‘What happens next’ trailer, and we certainly didn’t see this coming.

The trail ominously cut off with the cat managing to open the poor budgie’s cage and to be honest we thought the little bird would either be lunch, or about to star in its own version of Sylvester and Tweety Pie…how wrong we were.

Instead it seems the housecat, who we’re reliably informed is called Leo, has a bit of a crush on his feathered friend, and the feeling’s reciprocated.

The unlikely pair’s duet of the Marvin Gaye and Tammi Terrell Mowtown classic ‘You’re all I need to get by’ leaves their baffled owner in a state of shock.

But - just like watching Freeview - she was thoroughly entertained for nowt.

Maybe it’s the hangover from Valentine’s Day but who are we to stand in the way of true love, even if it is between two house pets

Creative agency: Leo Burnett
Copywriter: Phillip Meyler / Darren Keff
Art director: Phillip Meyler / Darren Keff
Creative Directors: Richard Robinson/Graham Lakeland
Executive Creative Director: Justin Tindall
Agency TV Producer: Lindsey Stopp / Lou Pegg
Planner (creative agency): Julia Chalfen
Client Service Director: Darren Thomas
Board Account Director: Ben Gillibrand
Account Manager: Chris Ferguson
Media agency: MEC
Planner (media agency): Michelle Radley
Production company: Stink
Director: Ne-O
Editor: Joe Guest @ Final Cut
Post-production: Glassworks
Audio post-production: Factory

Featured by The Drum