Ad of the Day: Freeview - Cat and Budgie

Freeview has been teasing us all week with its #catandbudgie ‘What happens next’ trailer, and we certainly didn’t see this coming.

The trail ominously cut off with the cat managing to open the poor budgie’s cage and to be honest we thought the little bird would either be lunch, or about to star in its own version of Sylvester and Tweety Pie…how wrong we were.

Instead it seems the housecat, who we’re reliably informed is called Leo, has a bit of a crush on his feathered friend, and the feeling’s reciprocated.

The unlikely pair’s duet of the Marvin Gaye and Tammi Terrell Mowtown classic ‘You’re all I need to get by’ leaves their baffled owner in a state of shock.

But - just like watching Freeview - she was thoroughly entertained for nowt.

Maybe it’s the hangover from Valentine’s Day but who are we to stand in the way of true love, even if it is between two house pets

Creative agency: Leo Burnett

Copywriter: Phillip Meyler / Darren Keff

Art director: Phillip Meyler / Darren Keff

Creative Directors: Richard Robinson/Graham Lakeland

Executive Creative Director: Justin Tindall

Agency TV Producer: Lindsey Stopp / Lou Pegg

Planner (creative agency): Julia Chalfen

Client Service Director: Darren Thomas

Board Account Director: Ben Gillibrand

Account Manager: Chris Ferguson

Media agency: MEC

Planner (media agency): Michelle Radley

Production company: Stink

Director: Ne-O

Editor: Joe Guest @ Final Cut

Post-production: Glassworks

Audio post-production: Factory

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Gillian West

Gillian West is The Drum’s social media manager and works to ensure The Drum’s content reaches followers across platforms including Twitter, LinkedIn, Facebook and Instagram in an engaging, relevant and timely manner. Based in Glasgow, she has been actively involved in building The Drum’s Creative Works brand for over three years now and has interviewed major creative figures including Rankin, Peter Souter, Rosie Arnold, Bob Greenberg and Vicki Maguire. During her time at The Drum she has attended events such as Cannes Lions, the Edinburgh International TV Festival, Art Director’s Club Europe, D&AD and more.

All by Gillian