Tealium, the tag management solutions provider, has appointed Tracy Hansen as chief marketing officer.
Hansen joins from CA Technologies, where she held the role of senior vice president of marketing and helped build the company’s brand vision and re-position itself in the marketplace.
“For years, digital marketers have heard about the promise of integrated marketing and how technology would improve customer engagement and interaction, yet it always seemed like a future possibility. Now, with Tealium’s innovation in tag management and customer segmentation, this vision is a reality,” Hansen said.
The appointment comes as the company expands following record sales and customer growth.
Tealium has also announced the appointment of Doug Lindroth as CFO.