Nomads brings in P&G’s Luigi Matrone as global business director
Nomads has hired former Proctor & Gamble global digital marketing manager Luigi Matrone as its new global business director.
Matrone also acted as a digital marketing consultant and trainer at P&G, a current client of Nomads, and worked across brands including Oral-B, Duracell and Iams.
He has been tasked with overseeing all P&G business, developing relationships with new global clients and overseeing the marketing strategy of the agency.
“The appointment represents our ambition to grow by bringing the best talent in the sector to work on our clients’ businesses,” explained Hans Howarth, CEO and founder of Nomads. “Luigi’s vast digital experience at a huge brand like P&G will boost the team as we continue to grow and collaborate with our global clients.”
Matrone added that joining Nomads “reflects [his] true ambition to change the way marketing works.”
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