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Skoda UK partners with GeoGuessr to launch digital campaign for new Rapid Spaceback

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By Natalie Mortimer, N/A

February 13, 2014 | 2 min read

Skoda UK and web-based geographic game, GeoGuessr have unveiled a digital competition called Place the Space to celebrate the launch of the new Rapid Spaceback.

Skoda and GeoGuessr partner up for Place the Space

The mapping competition, which launches today (13 February), plays on the car's 'spacious feel' and will give users the chance to guess the five different locations they are placed in. The user who guesses closest to five random locations wins a holiday for two to the Northern Lights.

Digital agency ais London developed the game to replicate the new Rapid Spaceback’s panoramic glass roof that 'boasts the feeling of more space'.

Emily Burns, marketing communications manager, said: “The new Rapid Spaceback is an incredibly spacious car and we love how ais London have captured the feeling of space with Place the Space.”

The competition, which runs until 28 February, will be pushed through Skoda UK’s social channels on both Facebook and Twitter.

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