REPIC looks to raise national awareness in its 10th year with 'Responsible Recycling' campaign
Waste electrical and electronic producer compliance scheme REPIC has approached HatTrickPR to raise national awareness of the organisation.
The Manchester-based PR agency has already delivered REPIC’s first consumer-facing recycling campaign under the theme ‘Responsible Recycling’ and hopes the activity will continue to provide consumers with helpful guidance about what happens to their end-of-life electrical goods as well as encourage the recycling of more old household products.
In-house design team Creative Freedom has developed a microsite for the initiative aimed to providing schoolteachers, pupils and local authorities with an educational resource, hosting a series of facts, background information, downloadable educational worksheets, interactive games and animated video content bringing to life the ‘responsible recycling’ message with the characters robot R3PIC and battery side-kick Amp.
“We approached HatTrick PR due to the team’s extensive knowledge within the sector and their enthusiasm to help bring to light the problems that improper WEEE recycling can cause. These are exciting times for REPIC and we are thrilled to have them on board,” said REPIC CEO, Philip Morton.
Karen Adams, director of HatTrick PR, added: “REPIC is an amazing organisation to work with and we are delighted to add them to our repertoire of client sectors. There are some fantastic campaigns in the pipeline, which the team is looking forward to delivering.”
HatTrick PR has also been tasked with developing a number of other activities, including events, community campaigns and a rebrand of the company, to mark REPIC’s 10-year anniversary later this year.
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