13 February 2014 - 10:20am | posted by | 0 comments

Mozilla creates native advertising product and sponsored tiles

Mozilla creates native advertising product and sponsored tilesMozilla creates native advertising product and sponsored tiles

Mozilla, which owns Firefox Internet browser, has announced plans for sponsored content and potentially the introduction of native advertising.

As part of the Directory Tiles product, newcomers to the browser will see, instead of blank tiles ready to be populated with frequently visited sites, pre-packaged content suggested for first-time users.

Darren Herman, VP of content services at Mozilla, said: “We are excited about Directory Tiles because it has inherent value to our users, it aligns with our vision of a better Internet through trust and transparency, and it helps Mozilla become more diversified and sustainable as a project.

“While we have not worked out the entire product roadmap, we are beginning to talk to content partners about the opportunity, and plan to start showing Directory Tiles to new Firefox users as soon as we have the user experience right.”

Sponsored tiles will be clearly labelled as such, Herman insists.

However, this is not the only move which Mozilla is making. AdWeek has reported that, as part of Mozilla Voices – a new project being launched by the company – there could be opportunities for native advertising.

VP of business affairs Denelle Dixon-Thayer said that Voices will include “articles and videos in subjects that align with the company’s open, global mindset”, and that sponsored content could fit in well in this section.

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

Malibu - creating the perfect brand moment to enhance engagement

17/12/2014
The challenge How do you change customers’ perception of...

Driving Sales From Social During Black Friday

16/12/2014
The craze of Black Friday crossed the pond and hit the UK...

BREACH: LETS JACK

16/12/2014
‘Jack’ – the infectious track by British producer Breach...

Launching the Seasonal Cities App

15/12/2014
In Q3 2014 Rooster was tasked with launching the new travel...

Helping a new fitness brand get into shape

12/12/2014
A new concept in gym fitness is being developed and we’re...