Mozilla creates native advertising product and sponsored tiles
Mozilla, which owns Firefox Internet browser, has announced plans for sponsored content and potentially the introduction of native advertising. As part of the Directory Tiles product, newcomers to the browser will see, instead of blank tiles ready to be populated with frequently visited sites, pre-packaged content suggested for first-time users. Darren Herman, VP of content services at Mozilla, said: “We are excited about Directory Tiles because it has inherent value to our users, it aligns with our vision of a better Internet through trust and transparency, and it helps Mozilla become more diversified and sustainable as a project. “While we have not worked out the entire product roadmap, we are beginning to talk to content partners about the opportunity, and plan to start showing Directory Tiles to new Firefox users as soon as we have the user experience right.” Sponsored tiles will be clearly labelled as such, Herman insists. However, this is not the only move which Mozilla is making. AdWeek has reported that, as part of Mozilla Voices – a new project being launched by the company – there could be opportunities for native advertising. VP of business affairs Denelle Dixon-Thayer said that Voices will include “articles and videos in subjects that align with the company’s open, global mindset”, and that sponsored content could fit in well in this section.