Ad of the Day: Ikea - Woods

It's hard to make light bulbs interesting, however eco-friendly and energy efficient they are. Unless you're the bulb equivalent of a trainspotter, your reaction to the news that these will soon be the only type of bulb you can buy from Ikea is likely to be 'meh'. So good for everyone's favourite Swedish flatpack store for injecting a bit of style and intrigue into their message.

Creative Agency: Mother