Online gambling bets placed via mobile and tablet set to increase sixfold to $62bn globally by 2018

Betting wagers made via mobile and tablets on casino, gambling and poker websites are expected to reach $62bn globally by 2018, a sixfold increase on the $10bn wagered worldwide in 2013.

Mobile gambling will be worth $62bn by 2018

Revealed in a report published by Juniper Research, the research claims the primary driver of the increase will be the legalisation of selected online gambling services in the previously untapped US market, which is expected to see a raft of new launches in the next five years.

‘Mobile Gambling: Casinos, Lotteries and Betting 2013-2018’ claims that successful mobile launches in US markets like Nevada, New Jersey and Delaware has prompted other states to begin legislating online gambling, with services optimised for mobile from the outset.

Globally operators have been spurred to develop mobile casino solutions following the success of free-to-play casino-style games which, although they do not serve as direct competition for real-money sites, have shown how immersive games such as slots and poker can be on mobile devices.

Lotteries were also found to be keen to expand into the mobile market according to Juniper; with report author Siân Rowlands claiming that “lack of competition in the lottery space has meant that there has been little incentive to innovate. Realistically, only if retail outlet ticket sales slump will providers be incentivised to push distribution through online and mobile channels”.

Currently apps like Big Fish Casino, Poker by Zynga and Slotomania are amongst the highest grossing games on Apple’s App Store.

Gillian West

Gillian West manages the Creative Works section of The Drum covering weekly round-ups, Ad of the Day, Creative Work of the Week and Creative Work of the Month.

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