12 February 2014 - 12:25pm | posted by | 0 comments

Deer Digital re-brands as Tide following acquisition that saved agency from closure

Re-brand: The agency is now known as TideRe-brand: The agency is now known as Tide

Digital agency Deer Digital, which was saved from closure last year, has undergone a rebrand since its acquisition by the Urquhart Partnership and taken on the name Tide.

A fresh website will be developed over the coming weeks to allow the team of five employees to demonstrate their digital abilities.

The Aberdeen-based agency was acquired in September last year just days after announcing plans for immediate closure because of cash flow problems. HR, training and recruitment consultancy The Urquhart Partnership stepped in to take over the business, although staffing levels were cut from 13 to five.

Campbell Urquhart, managing director of The Urquhart Partnership and Tide, said: “After hearing the very disappointing news of their proposed office closure, we immediately saw an opportunity to help them turn the situation around through some restructuring of the business, leading to the re-employment of a core team and through combining both organisations’ skills, expertise and capabilities.

“Having worked with the team for a few months now, we are thrilled to see how quickly the situation has turned around and are excited for the launch of the new brand and Tide’s growth in the coming year.”

Kevin Mitchell, technical director at Tide, added: “It’s with great pride and excitement that we introduce Tide. Our partnership with The Urquhart Partnership has enabled us to build the digital agency we believe in, one that crafts beautiful, measurable solutions across platforms and devices.

“As a result, we look forward to growing our team and building an agency that is recognised for delivering class leading measurable solutions from our studio in Aberdeen.”

Don't miss out... Get your Digital news by email

See all specialist newsletters

32 related companies from Profile Hub, The Drum's modern marketing directory:

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

AVCA - The heart of African VC and PE

19/09/2014
The African Private Equity and Venture Capital Association...

BWP gets colourful with K3

18/09/2014
K3 approached BWP Group to help them design and build a...

dlc - Responsive website

17/09/2014
dlc is the UK’s leading, independent debt recovery firm,...

Ecommerce Solution for B2B and B2C Retailer

16/09/2014
Talking Tables provides high quality party decorations for...

Peak Scientific Innovation - Brand Communications for US Market

16/09/2014
Peak Scientific is a leading Scottish gas generator...