Deer Digital re-brands as Tide following acquisition that saved agency from closure

The Aberdeen-based agency was acquired in September last year just days after announcing plans for immediate closure because of cash flow problems. HR, training and recruitment consultancy The Urquhart Partnership stepped in to take over the business, although staffing levels were cut from 13 to five.

Campbell Urquhart, managing director of The Urquhart Partnership and Tide, said: “After hearing the very disappointing news of their proposed office closure, we immediately saw an opportunity to help them turn the situation around through some restructuring of the business, leading to the re-employment of a core team and through combining both organisations’ skills, expertise and capabilities.

“Having worked with the team for a few months now, we are thrilled to see how quickly the situation has turned around and are excited for the launch of the new brand and Tide’s growth in the coming year.”

Kevin Mitchell, technical director at Tide, added: “It’s with great pride and excitement that we introduce Tide. Our partnership with The Urquhart Partnership has enabled us to build the digital agency we believe in, one that crafts beautiful, measurable solutions across platforms and devices.

“As a result, we look forward to growing our team and building an agency that is recognised for delivering class leading measurable solutions from our studio in Aberdeen.”