Crowdfunding platform Mums Means Business launches to support budding ‘mumpreneurs’
A crowdfunding platform specifically aimed at mums has launched to help ‘Mumpreneurs’ raise the necessary funds to start a business.
Founder Babou Olengha-Aaby. Image by Oslo Tech.
Mums Means Business, which offers professional mentoring and business tools alongside crowdfunding, will provide aspiring mothers with start-up ambitions with “much needed guidance in their critical first year of business”.
Founded by mother and entrepreneur, Babou Olengha-Aaby, the site was created in support of the Global Mumpreneur Movement.
“Female entrepreneurship is not a gender issue. It is an economic issue. Mums Mean Business was conceived as a place to inspire mums and to be inspired by mums,” she said.
“It is no secret that investors and angels are often reluctant to invest in female owned enterprises with only 20.3 per cent of European investors and one third of investors globally choosing to fund female owned businesses. The alternatives to finance for female entrepreneurs are few and far between.”
The Mums Mean Business crowdfunding platform uses an all-or-nothing and rewards based model where members of the public can back projects of their choice by pledging a financial investment in return for a selection of rewards.
Investment will only be made if the project meets its funding goal within the target funding deadline.