Caribou Coffee marks arrival of new blend with five storey Pinterest board in the Mall of America
Caribou Coffee has celebrated the launch of a new blend of coffee with a five storey – roughly 50ft – high Pinterest board.
The board can be found in the Mall of America in Minnesota and is open to the public through February 13.
Claimed as a “first of its kind”, the interactive board promotes the Real Inspiration Blend of coffee via two mega-screens.
Fans from around the world have been encouraged to share inspirational images on Instagram and Twitter using the hashtag #CaribouInspires to have them appear on the Living Pinterest Board.
Visitors to the Pinterest board in the mall can also write what inspires them on a wall-sized chalkboard and sit in on live demonstrations on various topics such as cooking for your Valentine and spring make-up tips.
Caribou Coffee created the Living Pinterest Board in partnership with the Mall of America and Colle+McVoy, the brand’s advertising agency of record.