Storm Digital and LG extend billboard advertising partnership until 2017
Storm, Clear Channel UK’s out-of-home advertising brand, and electronics firm LG have announced a three-year extension to their Coventry House site partnership in London’s Piccadilly Circus.
The agreement, which extends LG’s residency on the billboard to 10 years, comes as Storm looks to strengthen its brand advertising portfolio.
Errol Baran, managing director of Storm, said: “This new agreement is a further demonstration of Storm’s intention in the market - we are establishing ground-breaking relationships with the world’s leading brands.”
As part of the agreement, Storm has the flexibility to offer Coventry House to other advertisers for tactical campaigns: allowing them to take temporary ownership of the full-motion screen during the three-year period.
“This new deal offers LG an on-going presence at one of the World’s most prestigious advertising sites while giving Storm the flexibility to make the screen available to other leading brands.” Baran added.