Mineral make up brand Lily Lolo adopts a more exclusive look and feel with design overhaul
Make up brand Lily Lolo has responded to customer demand for a more exclusive look and feel by updating its packaging.
The mineral make up brand, which launched in 2005, commissioned R Design to work on a strategic repositioning of the brand as well as a complete design overhaul of its visual identity, packaging and off-pack communications.
The new identity and brand design aims to communicate the brand essence 'flawless natural beauty' with the consumer, with founder Vikki Khan commenting that the new look reflects the brand's "passion and aspiration". She added: "It is a key part of our vision to transform the beauty experience of women who want to enhance their own natural beauty and who care about what their cosmetics are made from."
R Design creative director and founder, Dave Richmond, remarked: "The original identity just wasn't conveying the wonderful product story, or appearing premium enough for the growing number of women turning to natural beauty products for their inherent ingredient benefits and superior results.
"Our new identity and monogram gives the brand a more luxurious and classic feel whilst retaining the natural warmth that is so true to the brand’s roots and philosophy."
The global mineral cosmetics market is estimated to be worth around £200m, growing at almost double the pace of the global skincare market.