HTC has partnered with Omnicom and ad tech company Aerva to promote its HTC One phone and the ‘beautiful’ pictures it can produce.
The campaign allows participants to submit pictures through social media for the chance to have their image posted on a Times Square billboard and then receive an image of their photo in the iconic Times Square as a digital keepsake.
“This campaign gave us a very unique and visible way to engage consumers directly while highlighting what we believe is the most beautiful smartphone on the market today,” said Ben Ho, chief marketing officer of HTC. “Aerva’s platform enabled us to harness consumer enthusiasm for the HTC One across five key markets in an interactive and innovative way.”
The 11-week campaign is running across the US, UK, China, Hong Kong and Taiwan.