11 February 2014 - 12:32pm | posted by | 0 comments

HTC teams with Aerva for campaign which sees users' photos displayed on Times Square billboard

HTC teams with Aerva for campaign which sees users' photos displayed on Times Square billboardHTC teams with Aerva for campaign which sees users' photos displayed
HTC teams with Aerva for campaign which sees users' photos displayed on Times Square billboard
HTC teams with Aerva for campaign which sees users' photos displayed on Times Square billboard

HTC has partnered with Omnicom and ad tech company Aerva to promote its HTC One phone and the ‘beautiful’ pictures it can produce.

The campaign allows participants to submit pictures through social media for the chance to have their image posted on a Times Square billboard and then receive an image of their photo in the iconic Times Square as a digital keepsake.

“This campaign gave us a very unique and visible way to engage consumers directly while highlighting what we believe is the most beautiful smartphone on the market today,” said Ben Ho, chief marketing officer of HTC. “Aerva’s platform enabled us to harness consumer enthusiasm for the HTC One across five key markets in an interactive and innovative way.”

The 11-week campaign is running across the US, UK, China, Hong Kong and Taiwan.

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

Cotswolds Distillery Inaugural Release

23/10/2014
The first ever Cotswolds Dry Gin from the first 10 runs at...

Jurlique's #AgelessBeauties Twitter Party Increases Sales!

22/10/2014
To celebrate Jurlique’s latest product range launch; Nutri-...

EMCAS

22/10/2014
OVERVIEW Financial mis-selling is an ever-growing issue –...

Visit Wales - creating romantic breaks

22/10/2014
Delivering 1000% increase in 'romantic' traffic Challenge...

Recruitment campaign

21/10/2014
Thermal Systems are an international client based in...