The Drum Awards for Marketing - Extended Deadline

-d -h -min -sec

HTC Times Square

HTC teams with Aerva for campaign which sees users' photos displayed on Times Square billboard

Author

By Ishbel Macleod, PR and social media consultant

February 11, 2014 | 1 min read

HTC has partnered with Omnicom and ad tech company Aerva to promote its HTC One phone and the ‘beautiful’ pictures it can produce.

The campaign allows participants to submit pictures through social media for the chance to have their image posted on a Times Square billboard and then receive an image of their photo in the iconic Times Square as a digital keepsake.

“This campaign gave us a very unique and visible way to engage consumers directly while highlighting what we believe is the most beautiful smartphone on the market today,” said Ben Ho, chief marketing officer of HTC. “Aerva’s platform enabled us to harness consumer enthusiasm for the HTC One across five key markets in an interactive and innovative way.”

The 11-week campaign is running across the US, UK, China, Hong Kong and Taiwan.

HTC Times Square

Content created with:

Omnicom Group

A global leader in marketing communications, Omnicom provides brand and advertising services to over 5000 clients in over 100 countries.

Find out more

More from HTC

View all

Trending

Industry insights

View all
Add your own content +