11 February 2014 - 11:25am | posted by | 0 comments

FA partners with ad tech firm RadiumOne to improve digital offering

Deal: The FA has teamed up with RadiumOneDeal: The FA has teamed up with RadiumOne

The Football Association (FA) has agreed a partnership with ad tech company RadiumOne in an effort to gain more insight and understanding from its digital relationships with customer.

The football governing body hopes the deal will improve the way it interacts with fans digitally and provide commercial partners with more valuable information. The FA currently has 760,000 followers on Twitter and 2.8 million England fans on Facebook.

Rob Ray, group director of digital at the FA, said: “Conversations are occurring across multiple channels and to ensure our content stays relevant to fans we must evolve how we communicate online.

“This partnership ensures we’ve created a platform that lets us understand and target our digital audience, meaning we enhance the relevance of our content that maximises fan engagement and as a result increases the FA partners’ exposure.”

Abeed Janmohamed, commercial director Europe, Radium One, added: “The creation of the FA’s digital activations ensures year round targeted activity for its partners. Using our technology, the FA can offer its commercial partners digital activation on a global scale, providing new value to both parties.”

By using RadiumOne’s software tools across its entire digital, mobile and social media present, the FA will have immediate access to browsing and social insights.

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

Sterling Bank - Arsenal FC Partnership

06/05/2015
Challenge Sterling Bank needed to pull together an advert...

What's Yours is Mined

06/05/2015
Despite being one of the country’s largest economic...

MAY THE 4TH BE WITH YOU

06/05/2015
Xbox wanted to do something different to celebrate Star...

New Bailey

05/05/2015
New Bailey is a high value, high-density corporate centre...

Carluccio’s serves up new website and brand positioning created by Delete

05/05/2015
Kentico Partner: Delete   Global high street restaurant...