The Intellectual Property Office has teamed up with lobbying group UK Music and film and TV animation company Aardman Animations to launch an app aimed at guiding emerging artists through the challenges of a 21st century music career.
The collaboration marks the first time that government has worked with the music industry on such a project. The app, Music Inc, focuses on business strategy and educating young people on the issues faced in the entertainment business. It was launched at an event fronted by Music Inc artistic ambassador and JLS star Oritse Williams.
Lord Younger, minister for intellectual property, said: “The UK has a world leading music industry with globally recognised artists, something we should be proud of. But getting the protection of their work, and its value right, is vital for a vibrant and successful future.
“Young people have an important role to play in this success. We must make sure they understand and respect copyright. Music Inc is an exciting and engaging collaboration that will help capture their imagination and encourage them to think about copyright and its importance to the creative industries.”
Jo Dipple, CEO of UK Music, added: “Our goal is to give young music lovers a taste of what it’s like to work in the music industry and convey a message about the value of creativity in a fun and interactive way. Players of Music Inc will see how vital every stage in the music-making process is.”
JLS star Williams said the app would help budding creatives learn more about what it takes to make it in the music industry.