9 February 2014 - 10:02am | posted by | 0 comments

Valentino apologises for using picture of Amy Adams at Hoffman wake as promotional shot

Adams with the red Valentino bag at the wakeAdams with the red Valentino bag at the wake

Valentino has apologised for an ‘innocent mistake’ which saw the company send an email to journalists promoting the fact that Amy Adams was carrying a $2,500 bag from the fashion house at Phillip Seymour Hoffman’s wake.

The email was sent on Friday, but Valentino has since said that it did not know where the images had been taken.

A statement by Mona Swanson, vice-president of communications for Valentino USA, read: “We sincerely regret releasing a photo to the media … of Amy Adams with a Valentino Bag. We were not aware the photograph was taken while she was attending the wake of Philip Seymour Hoffman. It was an innocent mistake and we apologise to Ms Adams who was not aware, or a part of, our PR efforts.”

The wake for Hoffman, who died of a drug overdose, took place on Thursday, 6 February.

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

THE CO-OPERATIVE BANK BRAND ADVERTISING CAMPAIGN

30/10/2014
Creating a brand campaign for a high street bank is always...

Rock of Ages on Tour

30/10/2014
CONTRACT START/END DATE September/October 2014 DESCRIPTION...

Reed Learning Personalisation with Sitecore

30/10/2014
Reed Learning, a leading provider of training courses and ...

First-time cruisers? It soon becomes a long-term love-in…

29/10/2014
Since July 2013, Cruise Nation and Rooster PR have been on...

Brand Campaign for 123RF

28/10/2014
The Challenge Help 123RF stand out against big-name image...