Ad of the Day: Chobani - Hungry Bear Loose in NYC
Here’s something you don’t see every day - a hungry bear wandering the busy New York City streets looking for food. Well that’s what yoghurt brand Chobani was counting on anyway.
This behind the scenes video displays a stunt run by the company following its Super Bowl advert featuring a real-life hungry bear. However, this bear was a man in a pretty good motorised suit, used to scare and amaze unsuspecting citizens just walking down the street.
The resulting video captures the reaction of those who came into contact with the bear, and captured some nice images along the way.
Last week, Chobani’s recently appointed chief marketing officer, Peter McGuinness, spoke to The Drum about the decision to advertise for the first time during the Super Bowl.