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Yardley London

Yardley London froths up offering with Bath & Body collection designed by Chapter

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By Ishbel Macleod, PR and social media consultant

February 7, 2014 | 1 min read

Yardley London has extended its offering with a new floral Bath & Body collection, featuring packaging design and a full suite of communications materials designed by Chapter.

The range, targeted at a younger female audience, will be launching nationwide in Superdrug and online in March, with other national retailers and independent stores to follow from April.

Quentin Higham, managing director of Yardley London, said: “Responding to consumer research, Yardley London aims to create a new modern, British classic. Chapter really understood our challenge and the market. They have created a stunning new collection for us that will appeal to our audience and captures the spirit of our brand.”

The agency also helped create develop the new product range and creative strategy, with packaging imagery shot by Derek Lomas and communications imagery by George Garnier.

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