The Times and Sunday Times entices digital subscribers with free Spotify Premium deal
The Times and Sunday Times annual digital subscribers will benefit from free Spotify Premium after a deal between the digital music service and News UK.
Deal: Times and Sunday Times subscribers will benefit
According to Spotify, the deal is the first of its kind between the service and a media owner, and subscribers will have access to over 20 million songs across their devices.
Katie Vanneck-Smith, chief marketing officer of News UK, said: “Music is one of the top passions of readers of The Times and The Sunday Times and it is our aim to provide new services to our membership base to add value to their subscription.
“We look forward to enhancing our music content and creating exclusive experiences through this exciting partnership with Spotify. It is great to be working with a like-minded brand that also offers premium paid-for content.”
Peter de Bruin, head of media partnerships at Spotify, added: “Spotify and The Times and Sunday Times both share a passion for delivering the highest quality content and experiences to our digitally-savvy, culturally-engaged audiences.
“We think that the two titles and Spotify make a perfect partnership and we look forward to welcoming many more subscribers to enjoy a whole world of music on Spotify.”
The partnership will be promoted in the Sunday Times culture section alongside social media activity using the hashtag #TimesSpotify.