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How Sochi sponsors could support the LGBT cause – Vote for the best ads in our Winter Olympics creative challenge

With the Sochi Olympics now underway, and controversy having raged around the event and Russia's treatment of homosexuals, The Chip Shop Awards teamed up with One Minute Briefs and The Drum to pose a challenge to the creative industry: come up with ads to show how Winter Olympics sponsors could promote the LGBT message in Russia.

The challenge tasked creatives with devising spoof ads for Winter Olympic sponsors such as McDonalds, Coca-Cola, Visa, Panasonic, Procter & Gamble, Samsung, Atos, General Electric, Omega and Dow.

Below are 50 out of hundreds of entries to the challenge, as chosen by One Minute Briefs on Twitter.

Now it's the turn of you, our readers, to vote for your favourites by clicking on their buttons below. Voting will remain open until 5pm on Friday and the top 10 will be revealed on Monday 17 February. The entrant with the most votes will receive a special certificate and two free passes to this year's Chip Shop Awards ceremony on 12 June at the Ministry of Sound in London.

Creative Review: 

If this competition has got your creative juices flowing, you can enter the official Chip Shop Awards until Friday 14 March.

Related Award

Now in their 14th year, The Chip Shop Awards continue to recognise creativity with no limits and no rules. It's an international creative awards, open to anyone with great ideas.

Are you capable of unhindered creative work? What would you do with total free reign of the advertising world? Whether a student, a junior, a freelancer or the top creative director in all the land – you can enter. 

Here is YOUR chance to roam free with our incredibly random and imaginative categories. The categories are altered every year to keep them fresh, funny and feisty.  But make no mistake: this isn’t all knob gags! We live for creativity. Some of our best entries portray a powerful advert that should make the biggest brands sit up and reconsider their advertising agency spend!

We only work with the finest judges. 2016’s panel consist of Arc WW, Sunshine, Mr. President, Innocent Drinks and One Minute Briefs  to name but a few. Top executive creative directors love these awards as they too, enjoy total creative freedom and love to see how deep your imagination can go...

Check out our previous judges to see how big this thing goes...

Entry deadline: 1 April 2016
Awards ceremony: 9 June 2016