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Cancer Research

Pancreatic Cancer Action follows up 'I wish I had breast cancer' ad with hard-hitting print campaign

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By Gillian West, Social media manager

February 7, 2014 | 2 min read

Pancreatic Cancer Action focuses on how the symptoms of the UK’s fifth biggest cancer killer are often missed or misdiagnosed in its second series of hard-hitting print ads.

Launching on sites across London Underground as well as in the London and Manchester Metro, London Evening Standard and Manchester Evening News from Monday 10 February, the treatment features the same faces from the first print series but showcases how they and their doctors missed the signs.

Created by Team Darwin, the creative agency behind the original ‘I wish I had breast cancer’ campaign, creative director Greg Phitidis said of the work: “The objective of our initial campaign was to shine a light on the little known but devastating disease and symptoms of pancreatic cancer. The campaign has been widely discussed on all major press and TV channels which has helped to get the message out about symptoms…. The next phase of the campaign is designed to raise even more awareness of symptoms, to encourage more people to visit their doctor.”

Pancreatic Cancer Action founder and pancreatic cancer survivor Ali Stunt added: “Ultimately we want to see a dramatic increase in the number of people that survive this awful cancer. While no early detection device exists, awareness of the symptoms of pancreatic cancer is a key to saving lives.”

The 90 second ‘I wish I had..’ TV ad will continue to run throughout the second phase of activity.

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