Newsquest online advertising revenue increases by a fifth, Gannett says
Newsquest’s online advertising revenue increased by 19 per cent in 2013, parent company Gannett has said.
Revenue: Gannett released figures during an analyst briefing
In a briefing for analysts on Thursday, chief financial officer Victoria Dux Harker said that while digital ad revenue had increased, print advertising revenue was down by 6.5 per cent year-on year.
However, due to increased cover prices on some titles, circulation revenue increased by six per cent year-on-year for the final quarter of 2013.
Dux said: “In the UK, Newsquest advertising revenue was down 6.5 per cent in local currency due to continued economic stagnation, but it was notable that Newsquest online advertising revenue grew by 19 per cent year-over-year, driven by retail categories across a small but growing base.”
Gannett chief executive Gracia Martore added that Newsquest is “an internet leader in the UK where its network of websites attracted 99.9 million monthly page impressions from approximately 15.3 million unique users in December 2013.”