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Google Channel 4 The Guardian

Media powerhouses show their support for LGBT rights as Sochi Olympics begin with fabulous rainbow flag makeovers

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By Gillian West, Social media manager

February 7, 2014 | 3 min read

As the opening ceremony of the Sochi 2014 Winter Olympic and Paralympic Winter Games kicking off around about now three media powerhouses have changed their logos in support of the LGBT community.

Google

Google’s famous Google Doodle has undergone a rainbow-coloured makeover with winter athletes set against the well-known gay rights movement flag. Featured in the Doodle are a skier, an ice hockey player, a curler, a bobsled team, a figure skater and a snowboarder. In addition to the rainbow colours, Google prominently displays the following quote on its homepage: “The practice of sport is a human right. Every individual must have the possibility of practicing sport, without discrimination of any kind and in the Olympic spirit, which requires mutial understanding with a spirit of friendship, solidarity and fair play.”

The Guardian

This afternoon, the Guardian showed its support for LGBT rights by giving its logo a fabulous makeover. The Guardian’s ‘G’ now stands out and proud on the newspaper’s website adorned in rainbow colours. Anyone heading to the site to follow its minute-by-minute update of the opening ceremony won’t fail to miss the Guardian’s stance on Russia’s controversial anti-gay laws.

Channel 4

In addition to Channel 4’s genius ‘Good Luck Gays on Gay Mountain’ ad, the broadcaster has also painted the giant Channel 4 sign outside of its London HQ in rainbow colours. Of the makeover and the tongue-in-cheek advert, Channel 4 chief marketing and communications officer, Dan Brooke, said the work was to “show support to all of the athletes in Sochi – gay or straight”. Oh and in case you missed it yesterday here's another look at 'bearlesque' act Fred Bear's warm wishes to all on Gay Mountain over the next few weeks.

Earlier today The Drum and One Minute Briefs, along with the Chip Shop Awards, challenged creatives to create ads for Sochi 2014 Winter Olympic and Paralympic Winter Games sponsors which show support for the LGBT community.Entries will be showcased on The Drum site on Monday 10 February with The Drum readers invited to vote for their favourites.
Google Channel 4 The Guardian

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