eHarmony takes affiliate marketing in-house as it looks to drive direct affiliate-publisher relationships
Relationship website eHarmony has taken its affiliate marketing in-house as it looks to build more direct relationships with affiliate publishers.
The site, has dropped its former affiliate marketing agency R.O.Eye in favour of an in-house approach and has hired Commission Junction international account manager Melanie Scheibner to head up the new team.
She has been appointed to the role of affiliate and partnership manager, with a remit to help drive the company’s target of growing its affiliate network of top publishers by 40 per cent over the next six months.
Commenting on the appointment Bertrand said: "Mel is an expert in the affiliate industry, we are confident that with her spearheading this function we could see up to a 30% increase in our revenues from this channel.’
The company will no longer work with third-party agencies but will manage the affiliate programme directly, alongside its affiliate network parnter Affiliate Window.