BSkyB head Jeremy Darroch recruited by Burberry
Fashion brand Burberry has recruited the chief executive of BSkyB, Jeremy Darroch, to join its board as a non-executive director.
Darroch will be tasked with harnessing his media credentials to bolster the brands social media and online presence in a bid to boost growth.
Commenting on the appointment Burberry chairman Sir John Pearce said: “Jeremy’s experience leading a global media company combined with his tremendous digital and financial expertise will be great assets as we enter this next exciting phase of Burberry's global growth, and as we continue to focus on delivering long term shareholder value."
Darroch, who has led BSkyB since 2000, will sit on the Burberry’s audit, remuneration and nomination committee.