Mattessons dips into snack market with £3m campaign for new Double Dippers product
Mattessons, the meat snack brand, has unveiled a £3m campaign to promote its new Double Dippers chicken breast snack product with Saatchi & Saatchi London.
The ad, titled ‘Miss Marvins’, will air online and on TV, and follows the success of the ‘Hank Marvin’ campaign from 2012.
Rob Potts and Andy Jex, creative directors at Saatchi & Saatchi London, explained:"The Starvin' Marvin's are back. But this time, they're women, they're stuck in the office, and only the new Double Dippers will get them back to normal."
Double Dippers comes in four flavours and are positioned in the ad as a quick, tasty snack for busy working women who might be ‘starving’ in the office, on the job or out and about.
Kerry Foods meats marketing manager Chris Owen said: “After the success of last year’s Hank Marvin Advert for Fridge Raiders, we are really excited about the new Hank Marvin advert coming out to support the launch of our new 100 per cent chicken breast snack Double Dippers. The ad will attract a new female audience into the meat snacking category & deliver a strong halo effect on the rest of the Mattessons Brand”.
Vizeum is the media buying agency involved in the campaign.
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