Evian is working with We Are Social in the run up to Valentine’s Day, with a campaign urging people to express their feelings by completing the phrase ‘I love you like’ while avoiding the clichés and stereotypical lines.
The campaign will run across Facebook, Twitter, Instagram and Pinterest, with those who complete the sentence on Facebook to be in with a chance of winning exclusive Evian Valentine’s Day prizes.
Laurence Foucher, global digital manager at Evian, said: “Evian’s ‘Live young’ values are all about encouraging our consumers to take a playful and fresh look at things, which this campaign reflects perfectly. People are often reluctant to get caught up in the usual Valentine’s cliches, so we’re hoping this campaign encourages them to have some fun with their loved ones instead.”
Evian will reply to the tweets with playful and fun Live young messages such as “I love you like Batman loves Robin”, encouraging the recipient to ‘share the love’ with their followers.
Robin Grant, global managing director at We Are Social, said: “Brands are increasingly realising that they can drive efficiency and effectiveness in social through a centrally funded and globally consistent strategic and creative approach, but which needs to be implemented locally with considerable cultural nuance. With We Are Social’s global expertise, brands are able to drive competitive advantage by getting the best of both approaches."