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By Ishbel Macleod, PR and social media consultant

February 5, 2014 | 1 min read

UK Music has launched a music game to educate people about the issues associated with music piracy and copyright.

Produced by Aardman Animations, the game invites members of the public to run their own record label.

Taking on the role of a producer and owner of a start-up label, you can select artists to nurture, record their songs, then support them with marketing and band management, ultimately attempting to succeed through the sales of your artist’s recordings.

The game looks to show how much money is lost from piracy.

Entertainment Marketing: Movies, TV, Music and Gaming

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