Selena Gomez promotes Adidas NEO Label range in 'hidden' videos
Teen lifestyle brand Adidas NEO Label has unveiled a series of videos featuring Selena Gomez to launch her Spring/Summer fashion collection.
Ahead of the range being launched on 12 February, Gomez has ‘hidden’ a series of self-shot #NEOsneakpeek short films across the web, with clues to be finding the videos posted across NEO and Gomez’s social media channels, rewarding dedicated fans with the exclusive footage.
Claire Midwood, vice president Adidas NEO Label, said: “Selena has created a rebellious collection for NEO and now we are launching it in a rebellious way. The hidden films will reward fans with a preview of Selena’s favourite pieces and an insight into how the range was created.”
Fans who uncover the hidden films also have the chance of winning Adidas NEO Label goodies from Selena’s range each day.