Metro invests in £300,000 marketing campaign for Club Metro after hitting one million unique visitors in January
Metro is launching a £300,000 marketing campaign for its sports reporting service Club Metro following high traffic over the winter football transfer window.
Campaign: Metro is investing £300,000 over the year
The service, which launched in August, received more than one million unique visitors in January and its Facebook page, which launched in December, has gained more than 22,000 likes. To capitalise on consumer interest, Metro is investing £300,000 into a marketing campaign that will begin with a Metro national cover wrap on Thursday, with campaign activity set to spread out over the next year.
David Gurney, sports editor at Metro, said: “We know urbanites are passionate about sport; especially when it comes to football and their teams.
“We wanted to harness this and build on Metro’s heritage as a conversation starter by giving our readers a place to share their views, while accessing more bite-size, quality Metro content. It’s exciting to see such a great response to Club Metro in such a short time period and we’re keen to invest further in this exciting proposition.”
Club Metro features editorial from 50 UK football bloggers and will this month extend its service beyond football with the addition of four rugby union Six Nations ‘social reporters’.