Lowe Profero ECD Ben Clapp joins Grey London & GreyPossible
Ben Clapp, Profero's executive creative director is understood to have joined GreyPossible as executive creative director and Grey London as deputy executive creative director.
Clapp has made fhe move on from the recently acquired digital agencyafter just under two years to become GreyPossible's first executive creative director.
He will also work within GreyLondon and will report to both Grey London ECD Nils Leonard and Wayne Brown, MD of GreyPOSSIBLE.
Prior to joining what is now Lowe Profero as ECD in April 2012, Clapp was creative director of Elvis for three years.
Nils Leonard, said: "We're building the most ambitious creative department in London. Ben is a world class talent who is brilliant at making the most of an idea and making it travel further in popular culture for longer through digital and social."
Clapp added: "Grey London is the most exciting agency in town right now. With my background, I understand both the ATL and digital pure play worlds, so am really looking forward to being the creative lynchpin between GreyPossible and Grey London."
In January,Eloise Smith joined Profero as ECD following Clapp's departure.
Earlier this week Grey London saw its creative for a £12m media campaign for McVities roll out, as well as an ad campaign for The Sunday Times.
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