Fruit of the Loom hands pan-European creative account to Chapter
Fruit of the Loom has appointed Chapter as its pan-European lead strategic creative agency to work with its European B2B division.
Following a three-way pitch process, the agency will be developing work that includes online and offline advertising, photography, product brochures, social media, plus a range of multi-channel films.
Jane Jackson, vice president of marketing at Fruit of the Loom, commented: "The Chapter team really got us right from the first meeting. They presented some excellent strategic and creative thinking at the pitch, while the structure and philosophy of the agency really appealed. A close partnership is very important to us."
Marking the addition of another significant account for the Midlands agency, Chapter managing director Mike Rose said: "We’re thrilled with the win. Fruit of the Loom is a huge global brand and we are delighted that our philosophy, thinking and creativity resonated with the marketing team."
Chapter's work on the Fruit of the Loom account will begin immediately across all channels.