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ITV

Blinkbox Music to sponsor ITV's second series of The Big Reunion

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By Stephen Lepitak, -

February 5, 2014 | 2 min read

ITV commercial and Tesco-owned streaming service Blinkbox Music have partnered for the new series of The Big Reunion on ITV2.

The sponsorship, which will include the run of the next series of the programme, will also include the live nationwide tour and off-air licensing as well.

Negotiated by Arena Media, the sponsorship campaign will also see Karmarama produce a number of idents for during the Big Reunion advertising breaks to promote Blinkbox Music, while a number of off air and digital initiatives will also be activated, including social media.

Iain Sawbridge, marketing director at Blinkbox Music said: “We are thrilled to have partnered with ITV and The Big Reunion. The show’s cult status will be a great platform to introduce fans of pop music to our playful and mainstream service.”

Mike Barrett, account sales manager at ITV, added: "We are delighted to welcome Blinkbox Music to ITV with this integrated partnership incorporating on-air sponsorship with live events. We believe The Big Reunion is a great brand fit for blinkbox music and look forward to working with them to make this unique multiplatform partnership a great success.”

This year’s bands involved in the series will be Eternal, A1, Damage, Girl Thing, 3T and a new group compiled of Gareth Gates, Dane Bowers, Adam Rickitt, Kenzie and Kavana, called 5th Story.

ITV

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Karmarama

Karmarama is the UK’s most progressive creative agency, now part of Accenture Interactive.Its services include advertising, direct and digital marketing, digital...

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