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Ad of the Day: Bell's Whisky - The Reader

On the face of it, this seems a rather unlikely topic to associate with whisky, whether a standard blend or an upmarket single malt. But then, this isn't concerned with British cultural references. It's from South Africa and follows the journey of a black father spurred into literacy by the desire to read his son's published work, prominently displayed in the window of a bookshop.

Creative Agency: King James (Cape Town)

ECD: Devin Kennedy

Creative Director: Mike Wilson

Creative: Cameron Watson

TV Producer: Caz Friedman

Film Production: Velocity Films

Director: Greg Gray (repped by Mustard)

Producer: Helena Woodfine

Ad of the Day is brought to you in association with David Reviews.