Ad of the Day: Bell's Whisky - The Reader

On the face of it, this seems a rather unlikely topic to associate with whisky, whether a standard blend or an upmarket single malt. But then, this isn't concerned with British cultural references. It's from South Africa and follows the journey of a black father spurred into literacy by the desire to read his son's published work, prominently displayed in the window of a bookshop.

Creative Agency: King James (Cape Town)

ECD: Devin Kennedy

Creative Director: Mike Wilson

Creative: Cameron Watson

TV Producer: Caz Friedman

Film Production: Velocity Films

Director: Greg Gray (repped by Mustard)

Producer: Helena Woodfine

Ad of the Day is brought to you in association with David Reviews.

Staff Writer

The Drum is all about modern marketing and media. In addition this website and The Drum magazine, the company is also responsible for the Recommended Agency Register - which aims to match the right agencies with the rights clients - and MiNetwork, an organisation which aims to make independently minded agencies more successful.

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