The View from the Shard signs Futureproof to promote attraction a year after launch
The View from the Shard has appointed Futureproof to create and execute its integrated advertising campaign for 2014.
The attraction at the top of The Shard, which opened in February 2013, is set to unveil its ‘High Definition’ campaign later this month, to promote its view.
“We’re very pleased to be working with Futureproof and are excited about their concept for The View’s 2014 advertising campaign, “ said Laura McCarthy, marketing director at The View from The Shard. “ They have created some beautiful imagery for the campaign and we’re sure it will create a strong, premium brand positioning for the entire year.”
Lizzie Penny, managing director at Futureproof, added: “We are thrilled to be working with The View from the Shard. Our campaign captures the epic beauty of the view and we look forward to driving strong results over the course of the year.”
The campaign for the 301 metre high attraction will run across a variety of media.
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