Shreddies Knitting Nanas reveal how they do it in new ad campaign
Shreddies has revealed just what its Knitting Nanas get up to of a morning in the latest campaign from the cereal brand.
Created by McCann London, ‘Dawn Chorus’ shows a side to the Nanas we’ve never seen before. Like old age Mary Poppins’ The Knitting Nanas take on their morning chores with gusto whilst enjoying Montel Jordan’s 90s hit ‘This is how we do it’.
Ben Blake, marketing controller, Shreddies UK, commented: “We’re really excited to see our ever-popular and ongoing brand property – The Shreddies Knitting Nanas – in a new and exciting way. We hope the fans enjoy seeing the fun side of our ladies.”
Running from today (Tuesday 4 February) on TV, Facebook and digital, the brand’s Facebook fans will also be treated to an exclusive 60” cut.
Content created with:
McCann London
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