McDonald’s Big Mac takes campaign spotlight for first time in 6 years
McDonald’s has launched a new campaign, the first in six years, to highlight its flagship product The Big Mac.
The campaign hit televisions last Friday (31 January) with two 40-second spots, ‘Mansion’ and ‘Lawyer’.
The ads, which were created by Leo Burnett, run the strap line ‘The Big Mac. See One. Want One’ and show business professionals listing off Big Mac ingredients having been distracted by McDonald’s posters.
The TV adverts are supported by a national outdoor campaign, which plays off the idea that when you want a Big Mac, nothing else will do.
Last month, MacDonald’s unveiled a new TV ad to promote its Deli Choices range.