GreenVale shows talking potatoes in £1.5m campaign
GreenVale, the potato supplier, has unveiled a £1.5m campaign created by Aesop to promote the fact its potatoes are “So tasty, they speak for themselves”.
The 30” ad, produced by Blinkink, uses stop-frame animation to bring the GreenVale potatoes to life and features the voices of Stephen Mangan and Marc Wootton.
Leon Mundey, head of marketing, Greenvale AP said: “In the two years GreenVale Potatoes have been available, we’ve been overwhelmed by the positive response we’ve had from consumers and have developed a really loyal consumer following. We believe that this ad, which is good fun but which also communicates our key messages of taste and freshness, will deliver a real step change in consumer awareness and growth for the brand.”
Having launched yesterday, the campaign will run for five weeks across all key stations including ITV, Channel 4 and Sky.
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