BrewDog has cracked open a protest campaign at Russia’s ban on ‘homosexual propaganda’ ahead of the Winter Olympics, with the launch of a new beer – Hello My Name is Vladimir.
The beer, whose packaging features pictures of Vladimir Putin on a multi-coloured background similar to the famous Andy Warhol picture, is ‘not for gays’.
In a blog about the beer, it states “Hello, my name is Vladimir. I am a beer for uber hetero men who ride horses while topless and carrying knives. I am a beer to mark the 2014 Winter Olympics. But I am not for gays. Love wrestling burly men on the Judo mat or fishing in your Speedos? Then this is the beer for you!”
The beer brand, known for being controversial, has already sent a case of the beer to the Kremlin, with founder James Watt suggesting that Putin should have no problem with the product, because it states of the label that it is ‘not for gays’.