Ad of the Day: Primark - What's Your Secret?
Call us cynical but this lingerie campaign from high-street retailer Primark seems rather aptly timed to coincide with Valentine’s Day next Friday.
Though we’re not 100 per cent sure £4 undies is what every woman wants to mark the occasion, top marks go to Primark for making the range seems rather luxurious.
Working with agency The One Off yet again, the online film was shot on location at Hedsor House in Buckinghamshire.
Showcasing four different looks, the cinematic style of the ad makes the products look like the finest lace and silk, even though we all know they probably aren’t.
‘What’s Your Secret?’ will target romantic types running both in store and online, and will no doubt help Primark shift a more than a few pairs of knickers over the next few weeks.
Agency: The One Off
Creative Direction: The One Off
Photography: Dan Smith
Videography: The One Off
Content created with:
The One Off
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