With the deadline for this year's The Drum Design Awards fast approaching, we asked our esteemed panel which work from the last 12 months they found to be the most inspiring.
With a plethora of great design to choose from members of our panel, including Design Council CEO John Mathers and D&AD's most awarded designer David Hillman, reveal what they liked best.
Entry for The Drum Design Awards is open until this Friday (7 February).
Thomas Heatherwick: London Bus
It was in 2013 that the new London bus by Thomas Heatherwick became a more familiar site on our streets. As anyone who commutes in London will know it can be an unpleasant ‘survival of the fittest’ experience but the new design of our iconic red routemaster bus transforms the experience into a lighter, brighter and more positive experience all round.
Its great that a classic London icon has been stylistically and ergonomically bought up to date without losing the essence of its original grandeur.
Mercedes S class: Magic Body Control
I loved the 'Magic Body Control' campaign from Jung von Matt for the new Mercedes S class: a simple, insightful analogy, full of humour, hypnotically executed with disco chickens. A perfect 10!
My favourite design project from the last year (and a bit) has to be ITV’s rebrand. It was a huge challenge to bring all of those different identities and platforms together and I think ITV’s digital-first solution was spot on.
I love the Jaguar F-Type. Ian Callum has done a magnificent job of taking and old classic and bringing it to life and that’s one of the themes I think is important for this year.
That idea of regeneration, not throwing out the old but actually keeping the old and making it new.