4 February 2014 - 7:13am | posted by | 0 comments

Mercedes, ITV, Apple, Jaguar and more - The Drum Design Awards judges' favourite work from the last year

With the deadline for this year's The Drum Design Awards fast approaching, we asked our esteemed panel which work from the last 12 months they found to be the most inspiring.

With a plethora of great design to choose from members of our panel, including Design Council CEO John Mathers and D&AD's most awarded designer David Hillman, reveal what they liked best.

Entry for The Drum Design Awards is open until this Friday (7 February).

Creative Review: 

Hector Pottie - Associate Partner, Prophet

Hector Pottie - Associate Partner, Prophet

Apple: iOS 7

Getting rid of 3D buttons and a return to simple flat colour and pure graphic form, as ever Apple led the pack in terms of teaching the world that 'simple' is better.

Sam Stone - Creative Director, Identica

Sam Stone - Creative Director, Identica

Thomas Heatherwick: London Bus

It was in 2013 that the new London bus by Thomas Heatherwick became a more familiar site on our streets. As anyone who commutes in London will know it can be an unpleasant ‘survival of the fittest’ experience but the new design of our iconic red routemaster bus transforms the experience into a lighter, brighter and more positive experience all round.

Its great that a classic London icon has been stylistically and ergonomically bought up to date without losing the essence of its original grandeur.

Ingo Auer - HAVAS EHS

Mercedes S class: Magic Body Control

I loved the 'Magic Body Control' campaign from Jung von Matt for the new Mercedes S class: a simple, insightful analogy, full of humour, hypnotically executed with disco chickens. A perfect 10!

David Hillman

David Hillman

Made Thought: ColorPlan swatch book

Made Thought's swatch book for ColorPlan was one of last year's good ideas.

It's very practical, very tactile, and very beautiful.

James Thomlinson - Partner & Managing Director, Bell Pottinger Wired

James Thomlinson - Partner & Managing Director, Bell Pottinger Wired

ITV rebrand

My favourite design project from the last year (and a bit) has to be ITV’s rebrand. It was a huge challenge to bring all of those different identities and platforms together and I think ITV’s digital-first solution was spot on.

John Mathers - Chief Executive, Design Council

John Mathers - Chief Executive, Design Council

Jaguar F-Type

I love the Jaguar F-Type. Ian Callum has done a magnificent job of taking and old classic and bringing it to life and that’s one of the themes I think is important for this year.

That idea of regeneration, not throwing out the old but actually keeping the old and making it new.

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