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Egmont

Children's magazine Ben 10 launches first ever digital edition to offer more interactive experience

By Angela Haggerty, Reporter

February 3, 2014 | 2 min read

Children’s magazine brand Ben 10 is to launch its first digital offering thanks to a partnership between publisher Egmont and digital publishing technology firm Picsean.

Digital: Ben 10 is going for a more interactive experience for readers

An iPad app created for the brand, whose target audience is UK boys of primary age, will offer youngsters a more interactive experience to accompany the print product. Games, puzzles, an animated comic strip story and the tool to build your own alien are included in the product, as well as video content.

Gillian Laskier, managing director of Egmont Magazines, said the upsurge in mobile technology prompted the publisher to venture into digital.

“2013 was definitely the year of the tablet, with usage doubling YOY for the primary boys’ age-group,” she said. “Making magazine content accessible digitally, by bringing Ben’s adventures to life using exciting interactive content, provides fans with an additional platform where they can be part of Ben’s world.”

She added: “We offer a complementary experience for current Ben 10 Magazine readers as well as reaching additional fans who might not read traditional books or magazines. With the right brand, the right content and the right digital platform, we view the extension of print publishing into digital as a key factor in our strategy to get boys reading.”

The first edition is out now on the App Store with a second and third issue planned for spring and summer.

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