31 January 2014 - 4:21pm | posted by | 0 comments

Pepsi deploys customised vending machine, complete with cheerleaders, break dancers and more, to get the public hyped for the Super Bowl Halftime Show

To get people hyped about the Super Bowl half-time show Pepsi took to the streets of Denver offering free cans of Pepsi to passers-by to help build excitement.

But that’s not all; ‘Free Pepsi’ wasn’t the only thing the soft drinks brand’s specially designed vending machine offered, as, when pressed, two side doors opened with a range of special surprises.

Pepsi deployed cheerleaders, a marching band, a saxophonist, break-dancers and more to get people hyped for the show, which this year stars Bruno Mars and the Red Hot Chili Peppers.

A number of lucky passers-by also won some money can’t buy tickets to attend the half-time show this Sunday (2 February).

Don’t worry if you weren’t lucky enough to win tickets to this year’s Super Bowl The Drum will be covering the event on the night via a special live blog, with The Drum reporter Jen Faull also attending the event and sending Twitter updates.

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

Sports Bra Award Win

19/12/2014
Our super-star lingerie client, Wacoal Eveden, is...

Malibu - creating the perfect brand moment to enhance engagement

17/12/2014
The challenge How do you change customers’ perception of...

Driving Sales From Social During Black Friday

16/12/2014
The craze of Black Friday crossed the pond and hit the UK...

BREACH: LETS JACK

16/12/2014
‘Jack’ – the infectious track by British producer Breach...

Launching the Seasonal Cities App

15/12/2014
In Q3 2014 Rooster was tasked with launching the new travel...