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Pepsi deploys customised vending machine, complete with cheerleaders, break dancers and more, to get the public hyped for the Super Bowl Halftime Show

To get people hyped about the Super Bowl half-time show Pepsi took to the streets of Denver offering free cans of Pepsi to passers-by to help build excitement.

But that’s not all; ‘Free Pepsi’ wasn’t the only thing the soft drinks brand’s specially designed vending machine offered, as, when pressed, two side doors opened with a range of special surprises.

Pepsi deployed cheerleaders, a marching band, a saxophonist, break-dancers and more to get people hyped for the show, which this year stars Bruno Mars and the Red Hot Chili Peppers.

A number of lucky passers-by also won some money can’t buy tickets to attend the half-time show this Sunday (2 February).

Don’t worry if you weren’t lucky enough to win tickets to this year’s Super Bowl The Drum will be covering the event on the night via a special live blog, with The Drum reporter Jen Faull also attending the event and sending Twitter updates.

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Gillian West

Gillian West is The Drum’s social media manager and works to ensure The Drum’s content reaches followers across platforms including Twitter, LinkedIn, Facebook and Instagram in an engaging, relevant and timely manner. Based in Glasgow, she has been actively involved in building The Drum’s Creative Works brand for over three years now and has interviewed major creative figures including Rankin, Peter Souter, Rosie Arnold, Bob Greenberg and Vicki Maguire. During her time at The Drum she has attended events such as Cannes Lions, the Edinburgh International TV Festival, Art Director’s Club Europe, D&AD and more.

All by Gillian