31 January 2014 - 4:21pm | posted by | 0 comments

Pepsi deploys customised vending machine, complete with cheerleaders, break dancers and more, to get the public hyped for the Super Bowl Halftime Show

To get people hyped about the Super Bowl half-time show Pepsi took to the streets of Denver offering free cans of Pepsi to passers-by to help build excitement.

But that’s not all; ‘Free Pepsi’ wasn’t the only thing the soft drinks brand’s specially designed vending machine offered, as, when pressed, two side doors opened with a range of special surprises.

Pepsi deployed cheerleaders, a marching band, a saxophonist, break-dancers and more to get people hyped for the show, which this year stars Bruno Mars and the Red Hot Chili Peppers.

A number of lucky passers-by also won some money can’t buy tickets to attend the half-time show this Sunday (2 February).

Don’t worry if you weren’t lucky enough to win tickets to this year’s Super Bowl The Drum will be covering the event on the night via a special live blog, with The Drum reporter Jen Faull also attending the event and sending Twitter updates.

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

THE CO-OPERATIVE BANK BRAND ADVERTISING CAMPAIGN

30/10/2014
Creating a brand campaign for a high street bank is always...

Rock of Ages on Tour

30/10/2014
CONTRACT START/END DATE September/October 2014 DESCRIPTION...

Reed Learning Personalisation with Sitecore

30/10/2014
Reed Learning, a leading provider of training courses and ...

First-time cruisers? It soon becomes a long-term love-in…

29/10/2014
Since July 2013, Cruise Nation and Rooster PR have been on...

Brand Campaign for 123RF

28/10/2014
The Challenge Help 123RF stand out against big-name image...