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By The Drum Team, Editorial

January 31, 2014 | 1 min read

Unlike most teaser ads for the Super Bowl, VW has gone all out and created a full 60" spot. Playing on a familiar but affectionately-drawn German stereotype - precise, polite, no sense of humour - this features a boffin from the Fatherland explaining to an American audience how they've worked out the perfect laughter algorithm to tickle people into buying their cars.

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