Starbucks promotes Troy Alstead, Scott Maw and Craig Russell, with plans to expand digital payments and e-commerce
Starbucks is set to focus on ‘next generation retailing and payments initiatives’ in the areas of digital, mobile, card, loyalty and e-commerce as the company looks to grow globally, with the move backed by a raft of promotions.
Troy Alstead, previously chief financial officer and group president of global business services, has taken up the new role of chief operating officer.
Starbucks senior vice president of corporate finance, Scott Maw, will be promoted to executive vice president and chief financial officer, where he will report into Alstead.
Also being promoted is Craig Russell, Starbucks voice and advocate for coffee. He will now become executive vice president of global coffee.
“These organisational moves map our internal talent to the rapidly evolving retail environment and significant strategic and market opportunities ahead of us,” said Howard Schultz, Starbucks chairman, president and CEO.
“Each of these experienced Starbucks leaders will be working closely with the entire senior leadership team, and me, to bring even greater financial and operational discipline to our business around the world. They will partner with me as I focus on Starbucks mission, growth initiatives and the convergence and integration of our retail and e-commerce, digital, card and mobile assets around the world.”
Schultz will work with chief digital officer Adam Brotman and chief strategy officer Matt Ryan as part of the next generation retailing and payments initiative.