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Appointments Stefan Bardega

MediaCom's Stefan Bardega hired by ZenithOptimedia as chief digital officer

By Angela Haggerty, Reporter

January 30, 2014 | 2 min read

MediaCom’s Stefan Bardega has been appointed chief digital officer at ZenithOptimedia.

Appointment: Stefan Bardega

Bardega will work with the agency’s partner companies, including Google and Facebook, when he takes up the role in March, and will develop its mobile and online video offering.

He moves from his position as managing partner at MediaCom, at which he launched MediaCom Beyond Advertising in 2009, a network content division that has since rolled out globally.

Belinda Rowe, global managing partner at ZenithOptimedia, said: “Stefan is one of the leading lights in the digital world and we are absolutely delighted that he is taking up this important role at ZenithOptimedia.

“He bring with him experience of launching new operations, driving digital strategy for global brands and leading successful new business pitches – all of which will be invaluable in his role as chief digital officer.”

Bardega added: “I am really excited at the prospect of taking an already successful digital operation and developing it further so ZenithOptimedia can maximise the opportunities for clients across the full range of digital platforms.”

Bardega previously held a digital strategy director role at MediaCom UK, and prior to that he had stints as head of digital at All Response Media and digital research manager at Outrider. In 2013, he was voted one of the top 100 most influential digital people by The Drum.

Appointments Stefan Bardega

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Zenith Media

Zenith, part of the Publicis Groupe, is one of the world's leading global media services agencies.

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